Is it possible that we do not connect well with our prospects and clients if we do not know a little bit about their daily life experiences? I got to thinking about this after one of my mastermind partners made a comment about watching television. She said that she watches a few popular shows sometimes, just so she will understand the references that are made. This makes a lot of sense.

I was a classroom teacher for many years. I taught various grade levels during that time, all the way from Kindergarten through high school. I would always immerse myself in the culture of the age group I was dealing with, and it made me better able to relate to my students. They never had to explain jokes to me, and sometimes I was the one who started the conversation. One of our favorites was the show ‘Super Nanny’. When one of my fifth graders would not stop talking, I asked him if he needed to spend a few minutes in the naughty chair. It brought us all closer together.

What are your prospects doing in their spare time? Is there a magazine you could be reading or a forum you could visit to make sure you are in the loop? Think about how you can better

When people first signed up for your list, they were looking for specific information or an answer to their problem. As new marketers you tend to forget why someone originally signed up on your list, or you may change your message over the first few months.

Be as specific as possible when you