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Are you excited at the news you are sharing with your list? You must exaggerate what you say and write when you are working online, because the majority of your prospects will never meet you in person. You will want to tell everyone who you are and what you have to offer. This is a form of storytelling that works well on the Internet.

Don’t be afraid to brag about what you are doing and how it will benefit others. You can easily create a ‘buzz’ online by blogging, sending press releases, and sharing information about what you are doing on Facebook and Twitter. Build excitement with everything you, no matter how small it may seem to you at the time. I call this the ‘Kindergarten Effect’ because you will be just as excited in sharing your business news as a Kindergartner is when they have show and tell.

I first did this with an email I sent several years ago. I carried

When I was just starting out online my autoresponder messages were very dry and businesslike. I never wrote about anything that wasn’t precisely on target with what I was writing to them about.

Once I became more comfortable in my business I loosened up quite a bit. I now write about all kinds of things that happen to me, as well as things that will make a point. I have written about winning 25K at