This idea was hard for me to grasp, but now it is a solid part of my marketing strategy. Setting up a series of autoresponder messages for each topic and product you create gives you the opprtunity to stay connected with your prospects and clients for an extended period of time, rather than for just a short time after they sign up with you initially.

When someone first signs up, send them a message every day for the first ten days. Then go to once a week or so, making sure to stay on topic. This gives you a reason to send them more information and appropriate offers over time. If they stay on your list for a month, they are more than likely to stay with you for an undetermined period of time.

When I was just starting out, the idea of setting up a year’s worth of autoresponder messages seemed like an impossible task. Now I just set them up for the first 30 days, and then add to that during the next month or so. The result is that I now have sales of both my own and affiliate products every single day. Many of those sales are from products and services I have recommended. The idea is to create a system where you do not have to do any additional work in order to profit for years to come. The most popular system to send out these autoresponder messages is Aweber. They are currently offering the first month for only $1.

You gave your prospect something when they originally signed up with you. It may have been a special report on your topic, an eBook, an audio recording, some tips, or any of a varity of other things. Even if you gave them helpful tips, give them some more.

Set up a series of 10 autoresponder messages to go out over a 20 to thirty day period. This means they will receive a new tip every 2 to 3 days. Number them, and make sure they are helpful and informative so your prospect will be able to put them into use right away.

By numbering them, people will look forward to receiving each one in sequence. End each message with an action step or call to action, such as asking them to comment on your blog or visit a specific site. Many people will save these tips in a folder on their computer, or even print them out. Never underestimate the power of the information you are providing to others.

An autoresponder is a message that is set up in advance, with the intention of having it delivered at some point in the future. This was very confusing to me when I first got started, so I made a study of it to learn how to set it up correctly.

When someone opts in to your list, they will receive an autoresponder (AR) message welcoming them to your list. That first message is extremely important, as I have discussed in a previous post. But what happens next? You should have a second and third AR message already set up in your system. In fact, I recommend that you set up 10 messages to be delivered to your new prospects over the first 30 days.

The first message welcomes them and gives them a link to download your free giveaway. The second message gives them some tips and content on your topic. The third message may give them a link to one of your articles or to one of your blog posts. In each case you are asking them to take action, whether it is to read your article or blog post or to take a look at an affiliate product. Make sure this content is relevant to what they signed up for.

The remainder of the messages can be a mixture of invitations to a teleseminar, information on an affiliate product, and more tips and content on your niche topic. The most important thing is to stay in touch with them and to provide them with excellent and helpful information. And with each message, ask your prospect to take a specific action.