Relate A Current Event To Your Niche Topic

This may not be the easiest thing to do, but look for current events that you can connect to your niche. For example, when the Amazon Kindle made some changes, I wrote to my list and told them about it. Then I reminded them of the webinar training I had done to show how to submit your eBooks and short reports for publication by Amazon for Kindle users.

The idea was that my list would