Are you excited at the news you are sharing with your list? You must exaggerate what you say and write when you are working online, because the majority of your prospects will never meet you in person. You will want to tell everyone who you are and what you have to offer. This is a form of storytelling that works well on the Internet.

Don’t be afraid to brag about what you are doing and how it will benefit others. You can easily create a ‘buzz’ online by blogging, sending press releases, and sharing information about what you are doing on Facebook and Twitter. Build excitement with everything you, no matter how small it may seem to you at the time. I call this the ‘Kindergarten Effect’ because you will be just as excited in sharing your business news as a Kindergartner is when they have show and tell.

I first did this with an email I sent several years ago. I carried

As you continue to build your relationship with the people on your list, be sure to share your very best tips and secrets with them. If I try something new, and it works well, I share this immediately with my list. The same goes for resources, websites, software, and anything else that would be beneficial to them in growing their business online. Many times I receive information that is not available to the general public yet. I love being the first one to pass on this information to the people who are counting on me to keep them in the loop.

This weekend I received information on a free report that teaches you how to use Squidoo lenses to generate traffic and leads for your business. I was able to send this report to my list so they could get started right away. All weekend long people wrote to me to thank me and to tell me how much they appreciated this information.

If you are recommending something that you are an affiliate for, be sure to let them know that as well. This will keep you in compliance with the new FTC ruling that went into effect on December 12.

Sometimes we assume that because our clients found us on the internet that we must continue to work with them only online. Nothing could be further from the truth! You can build great rapport with your list by taking them offline as quickly as possible.

As soon as someone signs up for one of your products, courses, or services, send them a postcard or an envelope with a small gift. These ‘lumpy’ packages are lots of fun, and can contain anything from an eraser to a notepad. The point is that you are reaching out to them in a way your competitors likely are not.

Better yet, pick up the phone and thank them personally for their purchase. Ask them if they have any questions about what they have just ordered. I started

Everybody loves a secret.  This goes back to our childhood, when knowing a secret made us feel more grown up. Why not share secrets with the people already on your list? This can be a very effective way to build a relationship with your prospects so that you can connect with them on a deeper level.

Starting an online business seems like a mystery to many of the people on my list. They may be frustrated with the process or struggling with the technology. The marketing is completely different from anything they have encountered previously. When I share some ‘insider’ or ’secret’ tips they feel like they are part of the inner circle that

When people first signed up for your list, they were looking for specific information or an answer to their problem. As new marketers you tend to forget why someone originally signed up on your list, or you may change your message over the first few months.

Be as specific as possible when you