Creating your own group on the social networking site Facebook will help you to increase your profits. Start a group on your niche topic, using your best keywords in the title for the group. Add a tagline that states a benefit to those who join, such as some specific information they will receive as a member. When starting and maintaining your group on Facebook, you will want to keep a few things in mind. Take a look at some of the other groups on your niche topic to see what they have to offer the group members.

When people are searching for information, they are not setting out to purchase anything. They just want to know more about a particular topic at that point in time. The idea with creating your group is to have a central place where people can exchange ideas, ask questions, and find resources. You are the administrator and facilitator of the group, so they are coming to you for all of this.

You may want to invite your Facebook friends to join your new group, but only do this once every six months. Everyone is already inundated from a variety of requests to join groups, attend calls, and other types of invitations. Instead of pushing your information on them, allow those who are interested to pull the information for themselves. This is a web 2.0 concept that works extremely well.

Be sure to let your list know that you have started this new group. Offer them an incentive for joining, such as a short report or a teleseminar. This will help you to build the excitement and buzz that works well on the Internet. On a regular basis, at least once a month, message the group members with new information, updates, and other pertinent details on your niche topic.

This is yet another strategy for building your credibility and visibility on the Internet. You want your list to know that you have lots going on, and that you are an expert in your niche. Spend some time setting up your group, starting several discussion threads, adding appropriate links and resources, and interacting with your group members. This is excellent for connecting with people one on one, and for building a relationship with those people.

As far as social networking sites go, Facebook is one of the most effective. I have created a course to teach you how to set up Facebook Fan Pages. Take some time to learn your way around, and then you will be ready to jump right in.

Facebook Fan Pages are an excellent way to connect with your list as you promote your business on the Internet. This works extremely well, no matter if you work exclusively online, have a physical brick and mortar business, or do some combination of both. There are several things you need to know in order to get started, and then you will be on your way to marketing yourself and your business through one of the best methods now available, all at no cost to you.

Make sure you have an account over at Facebook before you try to go any further. You must have a personal account set up, along with a profile, before you can go any further. This only takes about fifteen minutes from start to finish. Upload a picture of yourself and include a link to a website or blog. Any other information, such as your birthday or relationship status, is completely optional. I find that this information is best for communicating with people you already know, along with family members, rather than for marketing a business and reaching out to potential prospects and customers.

Once you are all set up, look for an application called ads and pages. This application should automatically appear on your home page, but you may have to search for it. It is typically in the lower left side of your screen. Click on the icon and it will take you to the next screen. Ads refers to the advertising program available through Facebook. Do not do anything with this, as it is not related to what I am explaining about setting up your fan page.

When you get to the pages section, choose to create a new page. You will have three choices of what type of page you wish to create. These are:

• Local
• Brand, product, or organization
• Artist, band, or public figure

With each of these are more choices. While you may be tempted to create a page under public figures as a comedian or a government official, resist the urge and choose one of the other two instead. Choose local if the business you will be promoting depends primarily on getting clients from a particular geographic region. This is excellent for small service businesses, such as plumbers and dentists. You can choose other business if your category is not shown. If you are promoting a product, choose the second category, the one called brand, product, or organization. This is also the choice if you are promoting a charity or non-profit group, such as your Rotary Club or church.

Now it is time to name your page and then click on create page to save what you have done.

You will want to have other methods of connecting with the people who have chosen to join your list. I have found that inviting them to follow me on Twitter, become my friend (or fan) on Facebook, and to connect with me on LinkedIn and FriendFeed are excellent ways to stay in touch. There are several ways this can beneficial to your business.

Email deliverability is not what it should be these days. Your email may never show up in your prospect’s inbox, or it could get lost among the many emails they receive each day. By sharing what you have to offer on social networking sites, you can remain ‘top of consciousness’ for them in a more substantial way.

I recommend sending a solo email that tells them exactly where they can find you. Also, include the direct links to these sites in the P.S. of your email. Even if someone would choose to unsubscribe from your list  at some point in time, you would maintain your connection with them for the foreseeable future.

I love Facebook, because there are things you can do there that will help you to make money very quickly. One of these things is the feature that allows you to create your own group, based on a specific niche topic. I have several Facebook groups, based on the different niches I am working in or reasearching. The group allows you to test out your ideas before you spend any time creating a product and marketing it to your list.

When you set up your group, invite your Facebook friends to get it started. Then start a few discussion topics so that visitors will have something to discuss while they are there. You can also tell them about your own or affiliate products that would be of interest to them.

At least once a week you will want to message your group about an upcoming teleseminar you are giving, a new blog post or article you have written, and to share other pertinent information on your niche. Develop a relationship with your group members and they will want to know more about what you have to offer them.