There are many ways to connect with the people on your list. These are people who have come to you to learn what you are teaching online. You can share secret or other insider information with your list, and this will make them see you in an entirely new light. We all love a secret, so when someone we only have a small connection with offers to divulge secret information or insider tips, we suddenly feel like we are part of the group. This will help you to quickly build the link, know, and trust factor in your business.

When doing this, make sure the information you are sharing with them is valid and applicable to their specific type of business, give them a reason for needing to know what you are telling them, and give them an opportunity to respond or further communicate with you on the topic. This is important in order for you to maintain your credibility with your list.

A secret is only valuable if it helps us to achieve our goals. Think about it; we want and need insider tips and other information if we are to achieve what we want in our personal or professional lives. When I was a classroom teacher, I was often privy to information that helped to decide the best course of action for my career. These secrets helped me to save time and money when I was deciding to return to school for an advanced degree and taking a closer look at changing from one school district to another. Make sure the insider tips you share are truly ones that will be helpful to your prospects.

You may have a list of people who have opted in to receive more information on your topic, but have not purchased your eBook or other product. I have found that the best way to connect with them is to remind them of what your product or servive has to offer.

For example, tell them about one of your chapters and what information is included there. You will be sharing a few of the benefits with them, and if they are still interested in your topic thay may be more likely to purchase it at this time. By sharing more details of what you know and will be teaching them, it brings your list even closer to the idea of buying your information and solving their problem.

You may know that I now have 6 membership sites. These sites allow me to have multiple streams of online income in the areas where I am something of an expert. These include article marketing, affiliate marketing, and marketing for small businesses. So how can this help you, you may be asking?

I decided to offer one of these memberships at no cost to the people who have been on my list for more than two years and have continued to be supportive of what I am doing on the Internet to help them achieve the success they want and deserve. This is my way of paying them back for their loyalty and support.

What are you an expert in that you could offer to your list? It is so simple to set up these membership sites now, there just isn’t any reason not to use this technique for building your relationship with your list. Read my short report on membership sites and see how this business model will help you to build your own online empire.

Last week I had to apologize to the people on my list. I had invited them to a teleseminar training that required a password. The first email I sent contained this password; the follow up email did not.  I did the same thing on my paid call that week.

One of my students wrote to tell me about this. He wasn’t angry, but he had missed out on two calls that he had scheduled his time to listen to. I apologized to him, and then apologized to my entire list for the confusion this had caused. I knew he wasn’t the only person I had inconvenienced.

Don’t be afraid to make a public apology to the people on your list, if it is warranted. Being big enough to admit when you are wrong goes a long way in today’s world, and especially on the Internet, where people are

I spoke with the editor of one of the local magazines in my city earlier today. Business is down and she does not like to market. She knows she must reach out to others in order to stay in business in 2010. I recommended she schedule what she would do each day to connect with others.

Make a schedule of marketing activities for your business. Marketing is the most important activity within your business, so schedule time every day to take action in this area. This needs to be at least fifty percent of each day, even though that may be different from what you are used to doing. The businesses that understand the importance of regular marketing will prosper during good times and bad, so give yourself the benefit of knowing this going in.

It’s really about building a relationship with your prospects, as well as with current clients. Connect with them on a deeper level and you will be able to notice the difference in your business within a short period of time.

You must get the people on your list to open your emails, or you do not have the opportunity to begin building a relationship with them. This is why the subject line of your email is so important.

The first thing we all look at is to see who the email is from. If we recognize the name and want to hear from that person, we will open the email and read it. Make sure to brand yourself so that you use the same name in each of your emails.

The subject line is also more attractive and likely to be opened by our prospects if we personalize it. You can merge the first name of the person you are writing to into the subject line and also into the body of the email. Make sure to have an attention grabbing headline that is worthy of opening. Also, deliver on the promise of your subject line in the body of your email. If you use something like:

firstname, here’s something to help you write articles faster

then make sure you have included this information on article marketing in your message. Remember that you are continuing to build trust with people, so deliver on your promise and you will do just that.

There are many tried and true subject lines that have worked well when tested over the past few years, but you may be better off to just write

When we are just getting started with an Internet business, we are reluctant to mail our list. There is the fear that once we bother them with an email message they are likely to unsubcribe. It turns out that the opposite is much more likely. If someone joins your list and you wait before contacting them, they may not even remember who you are or why they signed up in the first place.

Maintain regular contact with your list, sending them valuable information on your niche topic at least once each week. I now email my list four or five times a week because they have come to expect me to provide them with relevant information, tips and secrets, as well as some offers to make a purchase of one of my products or an affiliate product. You set the pace as to how often you will mail, and then maintain that pace over time.

Remember that your prospect was excited to opt in to your list in the beginning; it is up to you to help maintain that level of excitement over time. They want to hear from you!

Remember why someone joined your list in the first place. Then stay on this topic and provide the very best content and information to them on a regular basis. I am not saying that you shouldn’t include other information in your newsletter, ezine, or email broadcasts, but make sure there is a reason for you to digress.

Think about this for just a moment. If you have signed up here to receive tips on how to make money from a very small list, you would not expect to see a post about blogging for small business or how to write an eBook. Even though you may also be interested in these othe topics, it is not the reason you are subscribed to this blog’s updates. (Make sure you are subscribed to receive updates. I post twice a week on how to make huge profits from a tiny list.)

If you are not sure what your list wants to hear about from you, as them. The people who are interested will be happy to tell you what they want to learn from you. Turn that into an opportunity to connect with more people and to give them exactly what they are looking for.

As we celebrate Thanksgiving in the United States this week, express your gratitude to the people on your list. You may want to send them a special email with a link to something you have written. We would not have an online business if it were not for the people who trust us to deliver valuable information to us on a regular basis.

Do not wait until this time next year to acknowledge your prospects and clients. Let people know on a regular basis that you care about and appreciate them. This will build the goodwill that you must have in order to be successful in any area of your life.